The Internet Job Posting

How to create a successful Internet activity publication

The key to a successful Internet job posting is that it first recognizes that it is not classified ads. Internet job announcements are interactive and must be familiar with interactive marketing. One of the biggest challenges facing contractors when posting jobs online is recognizing that traditional job posting habits need to be changed. Online job postings do not work well when printed with classified ads. It should be thought of as an interactive marketing campaign for the entire company. Must be written by the marketing department, not the HR department.

Company website update

The company website has become the first point of contact for most job seekers or prospects. Contractors must update their company Web sites to provide professional, interactive presentations on their company, goals, key people, corporate culture, top performance and business philosophy. In fact, you should be able to take advantage of all the marketing resources available to the contractor to make the corporate website the best available. Most job boards provide hot links to company websites, but some do not. Either way, job seekers are likely to independently search the Internet to find the contractor's website, related press releases / news before submitting their resume.

Keyword rule

In the rapidly changing world of surfing the Internet, most job seekers will have time to view the top 20 search results. Making it to the top is about keywords. They often create a difference between a successful job posting and a waste of time. Contractors should place the right keywords in the right places so that the right person can find a job. Online job posting is not seen as a way to view print classified ads. An online job posting is hidden in a database containing thousands of records, and you must call for a job seeker to see it. This process can use keywords in the search engine or several ways with a point-and-click directory. It's important to study the job posting and keyword guidelines on the hosting bulletin board, as the contractor will vary from site to site. Many job boards rank or prioritize job postings in the database by job title, membership status, date, keyword, or other less obvious method. When you add a keyword, the job board will be displayed at the top of the search results in the job board. Incorrectly adding keywords can result in the deletion of job postings from the job bulletin, or the loss of volume of database records that job seekers can not find. While identifying the most appropriate keywords for a job placement, the contractor must determine the words to choose from the search engine on the job board and include all relevant vocabulary terms (eg, quotation bid or value engineering). We recommend using multiple words or synonyms that can mean the same to cover all the bases. For example, if you are located in a less-known city such as Massachusetts's Meatleland, but you are near a well-known city like Orlando in Florida, you should add Orlando as a keyword. Most job postings require special keywords to be added using quotes, coma, and so on. For job postings that do not provide special fields for keywords, contractors typically need to add keywords to job descriptions, job requirements, or other searchable fields. When you add keywords to a job description, the contractor must ensure that the keywords are written in complete sentence so that the content flows into the logical configuration.

It It Believable

If they want to attract the best talent, the job announcement must be reliable and complete. Most managerial job seekers are interested in job offers that include detailed job descriptions and job requirements. Many people want to see payroll and information about the company. Others want to know where their job is. Most job boards claim that a well written job posting can get more qualified applications than a job posting that is not properly written. Fortunately, many job boards provide FAQs and job posting guidelines to help contractors make the most of job postings. Some provide statistical analysis for individual job postings. This statistic often shows the number of job seekers submitted and the number of applications submitted for each job posting. The contractor can use the statistics to evaluate the results and modify the work accordingly. When more information is provided to a job, you can post a more reliable job and increase your fitness. Therefore, more job seekers will respond. The contractor must be specific about the scope and type of work, time, job goals, salary and location. They also need to make sure that all areas are completely and completely filled. Some bulletins allow jobseekers to preview the job posting before they actually post so that they can see the completed job posted in a way that jobseekers can see. Many job boards allow real-time editing during ad flight.

Style management

Unlike classified print ads, online job announcements usually allow copy pages. can enter 3,000 characters in the job description and 3,000 characters in the job requirement field. Contractors must write text in a clear and logical way. Job postings should be read in composite format, not print classified ads. A sentence can be short, but it must always be a complete sentence with spelling, punctuation, and grammar. The copy should have a natural paragraph with a line break, so job seekers can find relevant information quickly and easily. Writing all capital letters, using excessive exclamation points, or adding acronyms and abbreviations can reduce the credibility of job posting and may result in the deletion of jobs by hosting job boards. Job seekers usually search for complete words, so abbreviations and acronyms must also be spelled.

Read Job Posting Instructions

Most job boards have terms and conditions that members / users must agree to – to use the service. It is important for contractors to read and understand the terms associated with jobs and keywords to achieve the best results. It is a job bulletin board with a high quality management standard that can generally delete and edit 25% of all job postings as inappropriate. Most job boards do not allow lists of emails, URLs, copyrighted material, defamatory statements, false, inaccurate or misleading information, or illegal or unethical content. Job postings that encourage job seekers to email details are usually prohibited.

Follow up

The contractor must immediately process all submitted qualifying applications. "Speed ​​is everything in hiring the best talent," said Peter Weddles of Within 10 days, the top 10% of job seekers have disappeared. It is important to act immediately when the person you want is identified. Because today's job market is highly competitive, the employment cycle should not allow dead time between in-house interview schedules and final choices. The contractor must not leave a job seeker who has taken more than five to seven days without scheduled follow-up meetings. Otherwise there is a risk of completely losing a job seeker. We need the highest level of management associated with all key employees. Including top management makes job-seekers feel that employment is an important location and they have been personally selected as "the candidate of choice" with the best brass. The contractor must terminate the transaction as soon as he realizes he wants to hire. They should not wait until the proposal is on the table.

General Internet Job Posting Fields and Purpose

Job Title

The title should be industry specific and familiar to job seekers. This is because we use keyword searches for positions according to standard positions. The Job Title field is not a field for sales of job postings (e.g., classified ads). The job title field should primarily be used by job seekers to find job postings. Adding the right keywords to the right places is even more important than the easy-to-catch position. However, you can add related job definition adjectives to your primary job title (for example, field building project managers, conceptual guessers, hospital flooring project engineers, and veteran concrete supervisors).

Job Description

Job skills generally focus on job responsibilities, jobs, scope, performance, and goals to be achieved. The clearer the explanation, the more qualified job seekers are supported. The job description should focus on the needs of the job seeker and the posture is not important. Job descriptions should be written in terms of job seekers. They should also answer the question "Why do job seekers want to apply for this job?" The contractor should explain the most important parts of the job, interesting challenges, future job opportunities, relationship reporting, and why positions are possible. It is important not to explain it but to sell an overall career opportunity. If job seekers work, what will their lives be like? Using a word picture and forcing a job change by conveying a desirable image that a job seeker can conceive. For example: "Work in a progressive environment where you can learn more in less than six months than in the past six years" or "Enter a private office and join a team of enthusiastic professionals who will set up the next great management company". If you do not have a job posting field that lists certain benefits and benefits, add them to your job description. Professional benefits include flexible hours, work at home, parenting, average medical benefits, corporate vehicles, education rewards, country club memberships, and other special offers. However, the contractor must be aware that the job description field should not describe the company, job requirements, position, salary, or other matters unless there are other appropriate fields to publish this information. Inappropriate content (or content placed in the wrong field) can be edited or deleted from the job publication.

Company Information

Most job boards allow hot links to the contractor's company website. In addition to providing hot links, many job boards provide a special company profile field. The contractor must complete this field completely. This adds important content and keywords to the job board's database to increase the chances of being found by finding a job seeker. Company profile fields create additional promotional opportunities for companies and positions. Use this field to describe your company's work to address key dimensions such as size, location, benefits, company goals, mission, management style, quality of life for employees, and company specificity. The contractor must also include information about the qualities that all team members want. This field often provides unlimited content and it is best not to edit it on the hosted workbench. Some job boards allow multiple company profiles that can be linked individually to each job. (Recruiters can add information about each customer and contractors can promote information about the various departments' offices.)

Contact Information

It is important to enter contact information for all forms and all applicable fields. The contractor must make it easy for applicants to apply. Most job seekers prefer email. Some prefer to use mail, fax or telephone before sending a confidential resume. It is recommended that you specify a default contact method and ask all applications to include their job IDs. Through different contact methods and contact names (not just departments) of the actual person, the job is more likely to be valid and applicable.

Job Identification (ID)

For job seekers, the contractor must use a tracking system to provide a unique job ID for each job posting, and ask the job seeker to refer to this ID when submitting by fax, email or mail. This allows the contractor to know which sites and specific ads they have imported from the application. Information on where the best applications come from helps the contractor know which job boards are the most productive source of talent.

Occupational responsibility

Job responsibilities are simply the job requirements of a job. To get the best response, the contractor should list why there are requirements. For example, "A bachelor's degree is required to lead corporate communications" or "Seven years of project management experience in a commercial building project. This position manages three project managers and seven project engineers." Be clear about "required" qualifications and "desired" skills. Avoid clich or trite phrases such as "self motivated", "team player", and "fast paced" (job posting may be visible in general). The Contractor may also use the Task Responsibility field to delete the unwanted history by creating a Qualified Statement ("Applicant must work for the same general contractor for at least six years or not otherwise"). To eliminate unneeded job seekers, contractors can add qualifying phrases such as "background checks are performed in the recruitment process" or "personality tests are used in the recruitment process".


Many contractors refuse to post pay information on job postings. Salary figures make job placement credible and significantly improve job seeker response rates. It is also one of the most searched fields for job information. Job seekers generally pay more attention to salary than other items in job descriptions. According to Chuck Groom of CC Group, Inc., an executive recruit, money is one of the biggest reasons people stop working. Job seekers do not want to waste their time on things they might not be able to pay for what they need. If the salary figures are insufficient, the contractor will think that they will be embarrassed or hidden at the salary level. The phrase "salary is proportional to experience, N / A, disclosure or experience" is not effective. They will actually reduce the response rate to job placement.

Job Status

An important overlooked qualifier is the job status field. Due to international internet access, more foreigners are applying for employment in the US without a valid work visa. The contractor must be "an applicant must be a US citizen" or "a valid US citizen or a valid work visa is required" or "must be licensed to work in the United States".


Most major job committees need to fill in the location field. While many recruiters refuse to confirm their employment location (fearing that they will reveal their need for confidentiality), listing job locations is one of the key areas that job seekers search. Job seekers across the country can see jobs. If there is no valid city, the job seeker must guess the job location. Often it does not apply because it is not valid to use the posting solely as a way of gathering resumes or in an undesirable location.

Posting the Best Places for Internet Posting

There are many good choices for contractors who want to post jobs online. But the important thing is to find a job board that offers "right" viewers and a lot of "right" viewers. The contractor wants as many relevant viewers as possible to see his job posting. However, even though most vocational committees charge similar fees for services, the size of the audience can be very different. Many contractors will choose to post their jobs online through traditional, well-known offline businesses with online job boards. But online job posting business (like Internet business) is a unique business that requires completely different rules and business insight. Offline leaders are rarely leaders in the online world. When choosing the right job board, the contractor must compare the results based on industry standards that can be verified. One way to make an accurate comparison is to download it from Amazon's Alexa Research, download it from, and easily attach it to your web browser. Once installed, this tool displays visitor traffic to your website (based on standard, measured on more than 1.7 billion websites currently connected to the Internet).

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